E-vehicles are gaining increased popularity amongst tourists, as their functionality is suitable for professional as well as amateur individuals that do not have the skills or abilities required for winter sports. Companies are increasing the production capacities of affordable e-snowmobiles to meet the growing winter sports tourism industry.
New Ski and Snowboard Accessories Generate Cumulative Opportunities for Manufacturers
Companies in the winter sports equipment space are increasing the efficacy of accessories since skiing and snowboarding are gear-intensive sports. They are increasing efforts to enhance the winter sports experience of customers.
There is growing demand for innovative accessories in the landscape. As such, accessories dominate with the highest volume amongst all products in the winter sports equipment industry, with a predicted output of ~11,000 units by 2027. Hence, manufacturers are increasing their production capabilities of foldable and leak-proof stow bottles that fulfill the hydration needs of customers. Stow bottles are witnessing high demand since disposable bottles are not environmental-friendly. Another driver that is triggering the demand for stow bottles is customer preference for the ‘beyond lifetime’ guarantee attribute of stow bottles over hydration bladders since the latter is associated with freezing up of the hoses and valves in extremely cold temperatures.
Companies in the winter sports equipment industry are investing toward the development of super-versatile fabric tubes. Consumers are increasingly benefitting with this accessory, as these tubes can be worn as a neck warmer or as a full-face balaclava to protect the skin from harmful UV rays at high altitudes.
Intelligent Wearables Provide Big Data Analysis to Gain Competitive Edge
Advancements in technology have given rise to innovations in wearable gear. Intelligent gear such as insoles that act as a personal ski instructor, and textiles that regulate body temperature, are dictating the startup scene as well as product launches in the skiing space.
Hence, manufacturers in the winter sports equipment ecosystem are innovating in new wearables that provide actionable insights to improve the skiing performance of customers. For instance, Snowcookie – a provider of smart skiing systems, has gained expertise in the development of multi-sensor systems that capture data related to speed, technique, and body position.
The trend of being a connected skier is engulfing the winter sports equipment industry. Companies in the winter sports equipment space are tapping into opportunities to introduce new wearables and sensors that lead to Big Data analysis. These phenomena will help manufacturers enhance sports performance, and gain an advantage over their competitors.
