Robert Galbraith CEO Tim Cook delivers his keynote address at the Worldwide Developers Conference in San Francisco, California June 2, 2014, and Apple is much-rumored streaming TV service is reportedly being pushed back until 2016.
The publication is reporting that Apple is on track to unveil a new Apple TV set-top box at an event on 9 September and our (E-Friends) sources cite two reasons for the delay the talks to license content from broadcasters such as CBS and Fox are progressing slowly, and Apple does not have the network capacity to “ensure a good viewing experience.”
The talks are progressing slowly because it is struggling with the price of the content it wants to offer and Apple reportedly wants to offer a bundle of channels for just $40, so it is going to have to negotiate with the TV network.
The report comes just after Piper Jaffray issued a note expressing skepticism that Apple would announce the service this fall as it has originally planned and Apple’s streaming service is expected to be a slimmed-down version bundle of channels that would include local TV stations as well and Apple was said to be in negotiations with broadcasters in July, as The New York Post reported.
